The Anthony Robins Guide To ONLINE CALENDAR SYSTEM
If your appointment based business already has it’s own website then using an online booking system is the best way to attract new customers. Website booking systems let your customers book and pay for your services 24/7, and so are surprisingly an easy task to setup and use with little technical know-how.
Online booking systems have many advantages that can boost your businesses bottom line. The most obvious advantage is an upsurge in bookings. Customers who may not have booked your services are more likely to book on impulse, instead of continuing their web search and booking with another business that does supply the convenience of bookings online. Nowadays everyone is comfortable with online to book and pay for services, so if your organization doesn’t provide the capacity for online bookings then you’re missing out on new business.
To start offering online website bookings on your own website you need to first choose an online reservation system. Most booking reservation systems charge a small monthly fee which can change from $20 per month around $100 per month for enterprise solutions. Prices are usually determined by the amount of services you provide, and the amount of staff/resources your business has.
Many online booking systems allow your customers to pay for bookings using an online payment solution. Whenever choosing an online booking system be sure that PayPal payments are supported, as PayPal is the most trusted and widely used payment gateway today.
Before selecting which website reservation system you will use make sure you try a demo of what the booking calendar can look like for your customers. Booking systems vary greatly in the technology they are built with, and that means you want one that’s easy to use and looks good on your own site. The booking experience an online reservation system provides is definitely the difference between completed bookings and abandoned bookings due to an outdated or un-friendly interface.
You want to make the booking experience as easy and straightforward as you possibly can for your customers. Don’t choose an online reservation system that forces your customers to generate accounts before completing a booking. It is a big turn-off for the customers, and will result in many abandoned bookings. You also don’t want to force your visitors to enter line after line of personal information you do not even need. An excellent online reservation system should let you choose what information you collect from your own customers when making bookings. It’s important to request only the information you will need, since long booking forms will also result in abandoned bookings.
Other features to look out for in a website reservation system are email and SMS/text appointment reminders. Automated appointment reminders will reduce no-shows, saving your business money while providing a handy service to your customers.
Many businesses today use tools such as Google Calendar in running day to day activities. If your business falls within this category then you should choose an online booking system which has Google Calendar integration. Some online reservation systems enable you to integrate with Google Calendar using “calendar feeds”. Calendar feeds can only update your Google Calendar one-way, and there is a long delay between updates this means your Google Calendar is not always up to date. If using Google Calendar is essential to your organization then choose an online booking system that has full two-way Google Calendar integration, enabling you to modify bookings directly within Google Calendar and also ensuring that your Google Calendar is always up to date.
Lastly, ensure that your online booking system is powerful and flexible enough to take care of things such as staff leave, custom working days/times for the staff, and non-working days for when you’re closed for business. The final thing you want is your customers booking times when your business or a staff member isn’t available.